
Originally Posted by
jlm4
As IPs we appreciated ads that had plenty of information and not a lot of "filler." (We actually worked with an agency both journeys, but I also read a lot of ads during the matching process.)
IPs know you love your kids, we know you want to give the gift of life, we know you can't imagine what it is like to be infertile, we know you had effortless pregnancies, etc., but at the beginning what we really need to know is stuff like your experience, your expected comp, your positions on the deal breakers, your physical stats, if you have insurance, etc. I think the same goes when IPs are posting ads - list the nitty gritty and leave the personality stuff for after contact is made.
ETA: I mean "general you!"