How to Write A Surrogacy Related Classified Ad
by Marlena Smaha


Whether you are an intended parent, surrogate mother, egg donor, or sperm donor, placing a classified ad can help locate an interested party looking to enter into a “family building” arrangement.  These tips will help you write an effective online classified ad.
Research the details of surrogacy before you place an ad.  Become familiar with the costs, procedures, medications, and insurance and legal issues that pertain to the type of surrogacy you are considering.  
Introduce yourself in the classified ad and include as much information as possible about your situation.  Keep in mind that anyone can access this information on the Internet, so give careful consideration to sharing personal information such as your address and/or telephone number. Include your general location (city and state), marital status, age, children’s ages and reason for pursuing a surrogacy arrangement.  You may want to include your expectations of the other party’s location, travel availability, pre- and post-birth contact, and your thoughts on multiple birth, reduction, and abortion.  This will help to insure that only individuals who have the same viewpoint will reply to your ad.  If for some reason you do not want to include these specifics in your ad, be prepared to disclose your position in your first e-mail exchange.
There are pros and cons to addressing financial matters in the classified ad.  Both surrogates and intended parents put significant thought into their financial expectations.  If compensation expectations are disclosed in the ad, then only interested parties will reply.  On the other hand, if there is mention of a specific dollar amount, you may miss out on an opportunity to become acquainted with an excellent match.  For this reason, you may want to indicate a “range” of fees and compensation that is comfortable, depending on the situation.  Intended parents should remember that surrogate compensation requests vary, ranging from very low or none to very high, but all surrogates are “compassionate” or they would not become surrogates.  
Surrogate arrangements can be emotionally, physically and financially trying, even in the best situation.  Mention of a previous troubled arrangement in a classified ad can appear bitter.  Place the ad and enter each search with a genuine desire to find the “ideal” partner in creating a family.  
Proofread your ad.  Use correct punctuation, capitalization, and grammar.  The reader is likely to form an impression based on how well written it is.  Have someone proofread your ad to ensure that all errors have been corrected.
Remain patient while you wait for responses to your ad.  Proper “netiquette” dictates that you acknowledge a response was received, whether you are interested in teaming with the responsive party or not.  If you do not want to continue communication with a potential match, politely notify the other party so that they may resume their search.  Remove your ad once you enter into an informal agreement with another party.
Good luck to you on your surrogacy journey!



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